We at TEIKEI believe that holistic foods should be affordable for every budget and we want to offer alternatives to the trend that natural, original products in "organic quality" are very expensive. Natural small-scale farming does not feel the pressure of the financial spiral of modern machinery and does not use costly fertilization methods or spraying pesticides. These conditions, combined with direct sales, make it possible to adjust the price to the actual value of the product. For many products, this means that they will be available at a lower price. But the opposite can also be the case: government subsidies contribute to price distortion. If this product is grown without subsidies using sustainable methods, this will affect the price, which will now increase compared to the conventional product.
TEIKEI connects producers with buyers directly. It is mainly through the closely networked trade channels and the advanced digital communication tool, the Internet, that we are able to implement this.
In addition, the middleman trade cuts off the valuable relationships between the producer and the consumer. The products become anonymous and the risk of abuse at the expense of consumers and the environment is widespread. The need for high-quality and healthy food in society has been increasing in recent years, which is confirmed by the organic trend on supermarket shelves.
TEIKEI restores relationships and the people in the community make it their task to provide the necessary capacities and to realize the development of relationships and trust.